The best-kept secret in dentistry.
Discover the power of hydroxyapatite.
Hydroxyapatite: nature's best-kept secret.
NASA discovered hydroxyapatite (HAP) in the 1960s. HAP is just as effective against cavities as fluoride. The difference? Hydroxyapatite is a natural mineral that also occurs in the body. It is identical to the minerals found in teeth and is safe even in large quantities. Additionally, HAP offers numerous other benefits: it repairs microscopic defects, reduces sensitivity, and provides natural whitening.
For extraordinary smiles.
Every detail engineered with one goal: your best smile.
How hydroxyapatite works
Nature's protection, backed by science.
Our teeth lose minerals.
Every day, bacteria convert sugars into acids that erode tooth minerals, causing cavities in a process known as demineralisation. Over time, teeth can also stain and become sensitive.
The secret of hydroxyapatite.
Hydroxyapatite is identical to the minerals in our teeth, allowing it to form a protective layer over enamel. This microscopic layer is the secret to HAP's effectiveness.
Protect. Repair. Refresh.
This protective layer shields teeth from acids, bacteria, and plaque. It also covers tiny channels that cause sensitivity to hot and cold, helping to prevent cavities, reduce staining, and repair microdefects.
All the benefits of HAP in a serum.
The HAP Protect+ serum is the ideal solution if you want to keep your teeth in good shape, protect against staining, wear aligners or follow orthodontic treatment, have sensitive teeth, want longer-lasting whitening, or prefer fluoride-free care.
"Hydroxyapatite in oral care products helps prevent cavities and provides a safe, effective solution for long-term dental health."
"As part of an oral care routine, hydroxyapatite supports enamel remineralisation, helping to maintain a healthy smile."
"I have been using Fresq for 3 months and the difference in sensitivity is remarkable. My dentist noticed it too."